Text Message Marketing
The most important text marketing statistics to know are that 92% of the U.S. population owns a mobile device capable of receiving SMS messages and that 68% of the U.S. population owns a smartphone. Notably, 98% of the 18-29 age bracket owns a mobile device capable of receiving an SMS message.
Any mobile marketing campaign that ignores SMS text marketing also currently ignores 24% of the population. That is the equivalent of 76 million potential customers. It is also relevant that:
- Among the 18-34 year-old age bracket, text is the preferred channel for notifications from businesses.
- 83% of millennials open SMS messages within 90 seconds of receiving them.
- 75% of millennials prefer SMS communications for deliveries, promotions and surveys.
- 31% of consumers respond to SMS surveys, with an average response time of less than six minutes.
- Consumers are more likely to open text messages before any other form of mobile communication.
Contact us today, we can provide you with mobile marketing platform customized for your products and services. In addition, T Coast Studios will provide the technical support and training you will need to effectively integrate this form of promotion to your existing marketing efforts.
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